Prescott Frontier Days, Inc. honors “stay cowboy” way of life
Prescott’s most anticipated event of the year runs in Prescott June 28 through July 4
PRESCOTT: In today’s fast-paced world where everyone seems to keep as busy as possible and do as much as they can…Prescott Frontier Days, Inc. has strategically picked a historical memory of “Stay Cowboy” that does just the opposite. This theme, now a registered trademark with the State of Arizona, represents the simple way of life and we are proud to “hang our hat” on it.
“Stay Cowboy” hopefully comes as a friendly reminder of back in the day when people treated each other with kindness and embraced business decisions with a simple hand shake. It represents the simple way of life but also has significance in the rodeo arena that stems back to the early 1900s when cowboys were encouraged to “Stay Cowboy, Stay” meaning to stay in the “well” (a.k.a. the saddle) while riding a bucking horse that required an eight-second ride in order to qualify for cash prizes and possibly a title.
The term “stay cowboy” was also used as an advertising slogan (or tagline) in the early 1900s by Santa Fe Railroad to bring people from all over the west coast (Arizona, New Mexico and California) to watch the Prescott Frontier Day â rodeo (the original name).
With world-class rodeo and family-friendly events occurring for almost seven straight days, the World’s Oldest Rodeo® is truly Prescott’s most anticipated event of the year. People come from all over the world to visit Prescott during Prescott Frontier Days and to be a part of rich-western culture and history that stems back to July 4, 1888.
WRANGLER PRORODEO TOUR RODEO:
The World’s Oldest Rodeo is listed as one of 22 rodeos in the U.S. included as part of the Wrangler ProRodeo Tour and will be covered on ProRodeoTV.com on July 3. http://prorodeo.com/prorodeo/tours-circuits/wrangler-prorodeo-tour
PARADE: Saturday, June 30 at 9 a.m. in downtown Prescott
To properly kick off the parade, Prescott Frontier Days, Inc. proudly announces the parade grand marshal is a friend, rodeo legend and professional rodeo announcer – Mr. Randy Corley. Randy has been the “voice” of the World’s Oldest Rodeoâ since 1984. In 2017, Randy was inducted into the ProRodeo Hall of Fame and has been nominated and awarded the Professional Rodeo Cowboys Association (PRCA) Announcer of the Year twelve times (1984, 1990-1996, 1998, 2003, 2011 and 2015).
VOLUNTEERS Needed!
Gather your friends and join us for Prescott’s most anticipated event of the year. Volunteers are needed from June 28 through July 4 to help with ticket taking, ushering, security, parade assistance, rodeo hospitality and much more! It is possible to volunteer for all eight performances or just one. Waivers are required and available on www.worldsoldestrodeo.com or in the rodeo office, located at 840 Rodeo Drive in Prescott. For more information, please contact the rodeo office at 928-445-3103.
Know Before You Go Policy: New security measures will be enforced this year
For the very first time, Prescott Frontier Daysâ, Inc. will strictly enforce a new enhanced security measure throughout the Prescott Rodeo Grounds. The safety of everyone is paramount at each performance, before, during and after each rodeo. To ensure safety and efficiency, a clear bag policy will be in effect at all eight rodeo performances and is consistent with industry standards nation-wide. To learn what is permitted at the rodeo, please visit the website and click on the “Know Before You Go” policy.
Gates Open Early – Two Hours Prior to each performance
Gates open two hours prior to each performance so come early, shop the quality vendors, get good parking and eat great food before the crowds! Gates open for the matinee performance at 11:30 and 5:30 for the evening performances.
Rodeo Dance: BMO Harris Bank Parking Lot, Sheldon and Montezuma
Thursday, June 28 – Saturday, June 30 – Featuring local band 5 in the Wheel
Thursday night is family night so bring your entire family and kick up your heels! Tickets: $5/person, can be purchased at the door.
RODEO SCHEDULE AND PERFORMANCE SPONSORS – * DENOTES MATINEE PERFORMANCE
Thursday, June 28, 7:30 p.m. – Daily Courier
Friday, June 29, 7:30 p.m. – Jack Daniels
*Saturday, June 30, 1:30 p.m. – Murphy’s Restaurant
Saturday, June 30, 7:30 p.m. – Coors/Canyon Distributing
Sunday, July 1, 7:30 p.m. – Country Bank
Monday, July 2, 7:30 p.m. – Wrangler – Tough Enough to Wear Pink
Tuesday, July 3 – 7:30 p.m. – York/Ram
*Wednesday, July 4, 1:30 p.m. – Pepsi
SPECIAL EVENTS
Happy Hearts Rodeo for Exceptional Children
June 28 – Prescott Rodeo Grounds
Rodeo Dance
June 28 through June 30 – 8:00 p.m. to 1:00 a.m.
BMO Harris bank parking lot (Downtown Prescott)
303 N. Montezuma, Prescott
Kiwanis Kiddie Parade
June 29, 8:30 a.m. – Cortez & Goodwin
Prescott Frontier Days®, Inc. Parade, Sponsored by Barrett Propane
Saturday, June 30 at 9:00 a.m. – Courthouse Plaza
Rodeo Days Fine Arts & Crafts Show
June 30, July 1 & 2 – Courthouse Plaza – www.prescottdowntown.com
Cowboy Church
July 1, 10 a.m. – Prescott Rodeo Grounds
Please join us on our social media platforms (Facebook, Twitter, Instagram) to keep up with us and share your rodeo photos and engage with Prescott Frontier Daysâ! We are very active on social media and keep your eyes peeled for some new and exciting promotions with awesome giveaways coming soon!
For more information, for a list of the specialty acts, details about any of the listed events, or sponsorship opportunities please visit www.worldsoldestrodeo.com. Tickets are now available by phone (928-445-4320) and on the website, or at the gate. Purchasing tickets in advance is encouraged as sell outs are possible. No refunds or exchanges.
Professional photography provided with this release have been pre-authorized to use in promotion of the World’s Oldest Rodeo®. Usage of non-authorized photographs, not provided by the Prescott Frontier Days, Inc. is prohibited.
See you at the R-O-D-E-O!
Contact: Tricia Lewis – Lewis Marketing & Public Relations Phone: 928-460-0538 Email: lewismarketing2011@gmail.com
