Local News by Blake Herzog
Nikola Corporation, which manufactures zero-emission semitrucks at its factory in Coolidge, has brought 30-year industry veteran Bruce Kurtt onboard as senior vice president of sales and commercial operations to lead all sales operations, dealer support, charging solutions and service and warranty teams.
“I joined Nikola for one important reason: They are ready now. Nikola can deliver BEV trucks right away and FCEV trucks next year,” Kurtt said after the announcement was made in November.
With 2022’s successful launch of the production of electric batterypowered short-haul vehicles, and this year’s expected debut of a longer-range truck powered by hydrogen fuel cells, Nikola is ramping up its sales force while pushing forward with efforts to build out the necessary infrastructure, including hydrogen production and fueling centers.
Kurtt has been a leader on the dealer side for Kenworth and Mack and the manufacturing end for Volvo and Navistar, as well as owning and operating several award-winning dealerships, and most recently was the commercial fleet sales director for Bruckner Truck Sales in Amarillo, Texas. His passion for finding alternative energy sources for the hauling industry has led him to become an authority in the field.
Michael Lohscheller, president and CEO of the Nikola Corporation, said, “Bruce’s decades-long career in the trucking industry is exactly what we need to get our trucks into the hands of customers who are committed to a zeroemissions future. As we continue to make progress on the commercial delivery front, we are confident in Bruce’s ability to help us intensify our dedicated sales coverage.”
In other Nikola news, the company’s application for a Department of Energy loan guarantee, which could be worth up to $1 billion for a planned 920-acre renewable hydrogen production facility, advanced in December to the second stage of consideration under the Innovative Clean Energy program.